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Chapter the First, in which a marketer follows a question somewhere it probably shouldn’t go
Lara was beginning to get very tired of doing the same task twice, and of hunting for answers in folders with no pictures or conversations in them. So when a curious question hopped past, she followed it down the rabbit hole, and climbed back out with a tool instead of a headache.
I’m a marketing and business development strategist who builds human-in-the-loop AI tools, research systems, and the occasional wildly over-engineered spreadsheet. Curiosity, with receipts. This is where I keep them.
With apologies to Lewis Carroll.
7 things I built for fun (one was after lunch)2 games starring chickens3 typefaces to choose from∞ open tabs
Everything here comes in two sizes. TL;DR gives you the point in about a minute. Rabbit Hole shows the reasoning, the dead ends, and the footnotes. Switch any time.
Chapter I · Down the rabbit hole
It’s how I work on anything: follow the question further than is strictly reasonable, keep every receipt, then climb back out with something other people can use.
Start with the question nobody has time for, and follow it past the point where it’s comfortable.
Every finding gets a source. If I can’t trace it, it doesn’t go in.
Turn what I found into a tool someone else can use without me in the room.
Lead with the TL;DR. Leave the burrow open for anyone who wants the footnotes.
Chapter II · The card catalog
Each one gets a real Dewey call number, because I’m the kind of person who would. My professional work is available privately, by request.
Built because math practice should involve a jester pumpkin.
Two browser games that sneak math and spelling practice into a night of chasing loose chickens. They work offline on an iPad.
Read-aloud, grown-up settings, custom spelling lists, and a progress report for the adults. Each game is a single file, so it runs anywhere.
Every chicken gets home by sunrise. Every time.
Built because motivation is a design problem.
A gamified learning portal I built for myself, complete with XP. It’s where I learn the tools that build the other tools.
Phases, quizzes, flashcards, and a deep-dive button on every concept, so curiosity is the curriculum instead of a distraction from it.
I learn by falling into things. So I built something worth falling into.
Built because 150 books a year needs a system.
A home library and reading tracker: books, authors, series, tropes, the TBR pile, and stats.
A real database underneath, so series, authors and tropes connect to each other instead of living in a very long spreadsheet.
Tropes are data. I will not be taking questions.
Built because 61 authors is a lot of books to plan for.
A research workbook for a romance author signing event: every author, their narrators, and what to preorder before the big day.
Multiple tabs, cross-referenced by author and narrator, with preorder status tracking so nothing sneaks past me.
This is what happens when a reader with a spreadsheet habit gets a ticket.
Built because “I don’t know, what do you want?” is not a dinner plan.
A kid-friendly wheel that picks where to eat, plus a second spinner for what to make at home.
Two wheels, one for going out and one for staying in, built so the kids can spin it themselves.
The wheel has the final say. That’s the whole point.
Built because my side projects deserved a real brand.
A full identity for my creative label: logo, palette, favicons, social images, and a short guide.
Vector masters, web and print versions, and color tokens that the Lavalou pages actually use.
A little molten. A little strange. The drips are non-negotiable.
Built because a portfolio should let you choose your own depth.
Light and dark modes, three typefaces including OpenDyslexic, adjustable spacing, and a TL;DR or Rabbit Hole version of everything.
Plain HTML and CSS, no tracking, and settings that stay in your own browser.
Yes, the rabbit is wiggling its ears on purpose.
There’s a little door. Ask me for the golden key.
Case studies and working demos from my marketing and business development work, rebuilt with made-up data and shared privately with people who ask.
Request access →Chapter III · “Who are you?” said the Caterpillar
Ten-plus years in public-sector consulting, from operations to marketing director, and three-plus years building with AI. I design workflows where the AI does the heavy lifting and a person makes the call.
The long version →
Math and spelling adventures, plus whatever else my family needs a tool for. A little molten. A little strange.